{"id":2246,"date":"2009-03-17T19:40:01","date_gmt":"2009-03-17T19:40:01","guid":{"rendered":"http:\/\/the19thfloor.net\/?p=2246"},"modified":"2009-03-17T19:40:01","modified_gmt":"2009-03-17T19:40:01","slug":"rebranding","status":"publish","type":"post","link":"https:\/\/the19thfloor.net\/?p=2246","title":{"rendered":"Rebranding"},"content":{"rendered":"<p>If a version of <a href=\"http:\/\/en.wikipedia.org\/wiki\/Newspeak\">newspeak<\/a> ever does emerge to wipe out the English language, we&#8217;ll have corporate media to blame. The Sci Fi channel is changing its name to&#8211;just typing it makes me cringe&#8211;<a href=\"http:\/\/io9.com\/5170447\/sci-fi-channel-changes-its-name-to-a-typo\">Syfy<\/a>. Even worse is the channel&#8217;s new tagline: &#8220;Imagine greater&#8221;, providing yet more proof that marketing execs hate adverbs (remember Apple&#8217;s &#8220;<a href=\"http:\/\/en.wikipedia.org\/wiki\/Think_different\">Think Different<\/a>&#8221; campaign?).<\/p>\n<p>Network chiefs explain that &#8220;Syfy&#8221; is a more trademark-friendly name, but it&#8217;s also a shorthand way of communicating that most of the dreck they broadcast has absolutely nothing to do with science fiction. Pro wrestling, Z-grade movies about giant snakes, lame reality series about haunted houses: none of these are true science fiction. But I&#8217;m not going to fret about this too much. With the Web steadily replacing traditional television, I&#8217;ll soon be able to queue up a <i>Twilight Zone<\/i> or <a href=\"http:\/\/en.wikipedia.org\/wiki\/Firefly_%28TV_series%29\"><i>Firefly<\/i><\/a> marathon whenever my geeky heart pleases.<\/p>\n<div class=\"zemanta-pixie\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"zemanta-pixie-img\" src=\"https:\/\/i0.wp.com\/img.zemanta.com\/pixy.gif?w=600\" \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>If a version of newspeak ever does emerge to wipe out the English language, we&#8217;ll have corporate media to blame. The Sci Fi channel is changing its name to&#8211;just typing it makes me cringe&#8211;Syfy. Even worse is the channel&#8217;s new tagline: &#8220;Imagine greater&#8221;, providing yet more proof that marketing execs hate adverbs (remember Apple&#8217;s &#8220;Think <a href='https:\/\/the19thfloor.net\/?p=2246' class='excerpt-more'>[&#8230;]<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-2246","post","type-post","status-publish","format-standard","hentry","category-uncategorized","category-1-id","post-seq-1","post-parity-odd","meta-position-corners","fix"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9Iwau-Ae","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/the19thfloor.net\/index.php?rest_route=\/wp\/v2\/posts\/2246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/the19thfloor.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/the19thfloor.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/the19thfloor.net\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/the19thfloor.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2246"}],"version-history":[{"count":0,"href":"https:\/\/the19thfloor.net\/index.php?rest_route=\/wp\/v2\/posts\/2246\/revisions"}],"wp:attachment":[{"href":"https:\/\/the19thfloor.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/the19thfloor.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/the19thfloor.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}