{"id":4089,"date":"2013-08-19T19:46:59","date_gmt":"2013-08-20T00:46:59","guid":{"rendered":"http:\/\/the19thfloor.net\/?p=4089"},"modified":"2013-08-19T19:46:59","modified_gmt":"2013-08-20T00:46:59","slug":"paul-bunyan-says-get-insured","status":"publish","type":"post","link":"https:\/\/the19thfloor.net\/?p=4089","title":{"rendered":"Paul Bunyan Says: Get Insured!"},"content":{"rendered":"

Minnesota has recruited legendary lumberjack Paul Bunyan and his blue ox Babe<\/a> to be the official representatives of MNsure, the state’s insurance exchange. They’ll be featured in a multimedia campaign that depicts Bunyan suffering various accidents that would require an expensive trip to the ER. The slogan “Land of 10,000 Reasons to Get Health Insurance” seems a little clunky, but it gets the point across. The campaign has a folksy Minnesota appeal that should play well around the state. I noticed a couple MNsure billboards during my drive home today, so it looks like the messaging has already begun.<\/p>\n","protected":false},"excerpt":{"rendered":"

Minnesota has recruited legendary lumberjack Paul Bunyan and his blue ox Babe to be the official representatives of MNsure, the state’s insurance exchange. They’ll be featured in a multimedia campaign that depicts Bunyan suffering various accidents that would require an expensive trip to the ER. The slogan “Land of 10,000 Reasons to Get Health Insurance” […]<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[25],"tags":[],"class_list":["post-4089","post","type-post","status-publish","format-standard","hentry","category-health-care","category-25-id","post-seq-1","post-parity-odd","meta-position-corners","fix"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p9Iwau-13X","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/the19thfloor.net\/index.php?rest_route=\/wp\/v2\/posts\/4089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/the19thfloor.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/the19thfloor.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/the19thfloor.net\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/the19thfloor.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4089"}],"version-history":[{"count":1,"href":"https:\/\/the19thfloor.net\/index.php?rest_route=\/wp\/v2\/posts\/4089\/revisions"}],"predecessor-version":[{"id":4090,"href":"https:\/\/the19thfloor.net\/index.php?rest_route=\/wp\/v2\/posts\/4089\/revisions\/4090"}],"wp:attachment":[{"href":"https:\/\/the19thfloor.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/the19thfloor.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/the19thfloor.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}