Netflix’s decision to spin its DVD business into a separate entity surprised and annoyed me at first. I’m not happy about having to manage my DVD and streaming queues on separate websites. But if this move allows Netflix to build a comprehensive streaming library that makes a companion DVD subscription service obsolete, it will be worth the inconvenience. I find plenty of good stuff to watch on its streaming service (mostly television series), but its still woefully lacking in current film releases. As long as customers like me see Netflix make progress on obtaining the necessary licenses to expand its streaming library, I can put up with the company’s growing pains.
Still, Qwikster? Netflix must truly believe that the days of DVDs-by-mail are numbered for it to choose such a juvenile and easily mocked brand name.
I completely agree. The separate billing will be annoying too. I have a few Roku players, but I hate that they don’t have closed captions on their movies/tv. They do for some if you watch on the computer because of the software. However, I think they should work on that part a lot harder than expanding their business an breaking it up and adding changes that annoy customers.