Cheesecake

What reason have I given the publishers of Maxim to believe that I might be interested in a trial subscription of their magazine?  What specific demographic data do they possess that indicates I might be interested in articles on the Harley-Davidson Night Rod (am I supposed to snicker at the name?) and robots that will carry my golf clubs on the links?  Don’t get me wrong, the woman on the cover of the issue that appeared today in my mailbox is lovely, but I’m afraid the sight of a partially concealed breast (or a fully unconcealed breast, for that matter) just doesn’t grab my attention like it once did.  Their marketing people only had to look at my other subscription habits (New Yorker, Economist, Entertainment Weekly) to realize I’m a) old, b) boring, and c) a hopeless geek.