Count me among those who isn’t making unhinged threats to cancel his Netflix subscription in the wake of the company’s recent announcement of price increases for its streaming/DVD bundles. While I’m a little irked at another price increases so soon after a previous increase last winter, I understand Netflix’s motivation. Licensing streaming content from the studios requires mountains of cash and having customers pay $8.99 for streaming and DVDs via mail isn’t going to cut it. Netflix’s streaming selection is still thin, but that isn’t going to improve without additional revenue. I’ll still pay less than $30 per month after the price hike and I still consider that a bargain considering the convenient entertainment it provides me.
Netflix will probably have a rich streaming catalog before long and the whole DVD-by-mail model will begin to seem archaic. In the meantime, I don’t object to funding their ongoing efforts to keep me glued to the TV.
