Nov 082012
Time has a great article describing the critical role of the sophisticated data mining operation that identified potential Obama voters through e-mail, social media, and television advertising. The article highlights how data mining guided the Obama campaign’s decisions to have the President appear on Reddit and run ads during niche TV shows like The Walking Dead.
It’s inevitable that political campaigns would become much more data-driven enterprises and I expect Republicans will eventually learn to play the game with equal skill. But for now, Democrats and their geeks have mastered 21st century retail politics.
