The Times, like a lot of other news organizations, is discovering there’s a lot of mileage to be had reporting on the challenges of implementing the Affordable Care Act. The Times article gives particular attention to the need to convince healthy young people to purchase health insurance. If only sicker, older people buy coverage, costs will quickly spiral out of control and we’ll be back to where we started; health insurance will remain unaffordable to the vast majority of Americans. It’s going to take some skillful marketing to convince twentysomethings already saddled with mountains of student loan debt to buy something they might not regard as necessary. But without the millennials, this whole endeavor could collapse under its own weight.
