Aug 192013
Minnesota has recruited legendary lumberjack Paul Bunyan and his blue ox Babe to be the official representatives of MNsure, the state’s insurance exchange. They’ll be featured in a multimedia campaign that depicts Bunyan suffering various accidents that would require an expensive trip to the ER. The slogan “Land of 10,000 Reasons to Get Health Insurance” seems a little clunky, but it gets the point across. The campaign has a folksy Minnesota appeal that should play well around the state. I noticed a couple MNsure billboards during my drive home today, so it looks like the messaging has already begun.
