And Now, An Important Message from LeBron James

The White House may partner with the NBA to get the word out about Obamacare. It’s not a bad idea, considering that young men need to sign up for health insurance for the exchanges to remain solvent. The NFL would probably have a broader reach, but it’s always struck me as a more Republican-leaning entity unlikely to partner with this president on anything. The Obama political machine had better have the resources for an extensive media campaign that employs the same finely tuned targeting strategies used in the ’12 election. If the indestructibles remain unpersuaded, the whole initiative will be on shaky ground.