Remember when I expressed skepticism last week that the NFL would participate in Obamacare outreach efforts? Kaiser Health News reports today that the Administration is courting the NFL to participate in a nationwide publicity campaign to get people signed up for health coverage. The league isn’t commenting, so it’s difficult to discern how serious these discussions are. It seems clear that the Administration has ambitious plans to get the word out, which is encouraging. We should also remember that several non-profit organizations and individual states will be conducting their own outreach campaigns, which will hopefully augment the administration’s efforts. Most people still don’t understand what the law does, so it’s critical that any messaging be both informative and persuasive.
